A New Yorker explainer on why the airlines want to make you suffer has been making the social media rounds. It’s an excellent case study in how the airlines have created a miserable experience for passengers so they can build a profitable business based on charging fees for bags, early boarding and better seats. It’s also just like the playbook big broadband companies are using as they make efforts to charge both consumers and the content companies for access to their pipes.
The parallels between the airlines and the goals and arguments of the broadband industry are too similar. For example, from the New Yorker piece we have this section:
[blockquote person=”” attribution=””]The airlines, and some economists, argue that the rise of the fee model is good for travellers. You only pay for what you want, and you can therefore save money if you, for instance, don’t mind sitting…
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In 4th quarter 2014, The Innovation Garage® visited 7 cities and attended or facilitated 7 events on the subjects of The Next Decade in Procurement, Design for Manufacturing, Supply Chain Technology, Innovation Executive Leadership and Accelerating Innovation across the mid market company enterprise.
We’ll share what we have learned and the common connections in a series of The Innovation Garage® blog posts over the coming weeks. We’ll offer some steps on how to address the challenges in your business and link them to your open innovation business growth strategy. Here’s a quick list of the themes we’ll focus on:
Trend 1:Welcome to the Worlds First Truly Free Market.
The Internet has smashed the playing field and traditional business models for EVERYONE. Internet usage has grown from 100 million users in 1999 to 3 billion.
- Did you know that today, with some internet savvy research by your customers, 75%…
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